Own a Bookkeeping Brand. We’ll Run It Behind the Scenes.
Launch a high-margin bookkeeping firm under your own name — without payroll, overhead, or complexity. With Stonewell’s white label bookkeeping infrastructure, you bring in the clients, we handle the rest.
Trusted by CPAs, agency founders, and financial consultants nationwide
Industry Snapshot: Why Bookkeeping Is Built for Passive Income
Bookkeeping is a mission-critical service in every business — and yet over 80% of small business owners still struggle to manage their books accurately. That’s not a problem — it’s an opportunity.
With white label bookkeeping, you can build a recurring revenue business without hiring a single employee. You bring in the clients. We handle the work.
It's a system built for scale, and a revenue model designed for long-term passive cash flow — while you stay 100% in control of your brand.
How The Stonewell® White Label Partnership Works
Simple, Transparent Pricing — Built for Scale
Your entire white label business is launched for less than the cost of hiring a single employee. You keep 50% of every sale — we fulfill everything behind the scenes.
Partner Buy-In
One-time setup fee
Ongoing Access
Includes portal, support, and fulfillment pipeline
Revenue Split
Stonewell fulfills 100% of services.
No hidden fees. No upsells. Pure margin.
What You Get as a White Label Partner
Branded Client Portal
Seamless access for you and your clients — 100% white-labeled with your logo, colors, and company name.Back-Office Fulfillment
Bookkeeping, payroll, sales tax, year-end financials, and tax prep handled by Stonewell’s U.S.-based team.Sales Toolkit
You get a pitch deck, onboarding scripts, lead funnel assets, and proposal templates to help close clients fast.Lifetime Support
Access our partner support team 5 days a week. We’re here to solve tech, billing, fulfillment, or client issues.Monthly Reports
Track revenue, margins, fulfillment status, and open items. Real-time visibility to keep you in control.Exit-Ready SOPs
Your entire operation is documented — ready to sell, hand off, or automate. You own the brand.Transparent 50/50 Split — Predictable, Scalable, Profitable
Our white label bookkeeping partners earn 50% of collected revenue while we handle all backend operations. No payroll, no software costs, no overhead. Just growth.
*Stonewell covers all fulfillment, staffing, software, client onboarding, payroll, bookkeeping, and tax prep. You own the relationship and keep 50% of all collected revenue.
What Stonewell Does Behind the Curtain — So You Don’t Have To
We’re your silent white-label engine — fully branded under your domain.
Real-World Scenarios from White Label Partners
Here’s how real entrepreneurs — from marketing agencies to solo CPAs — launched their own branded bookkeeping firms with Stonewell handling all the work behind the scenes.
Marketing Agency → Bookkeeping Arm
A branding firm in Atlanta white-labeled Stonewell as “Modern Ledger Co.” They pitched monthly bookkeeping as a bolt-on to their creative services. Within 90 days, they converted 12 clients and added $6,000 in recurring profit without doing any of the work themselves.
CPA Looking to Exit the Grind
A solo CPA in Arizona offloaded all fulfillment to Stonewell while continuing to manage relationships. He eventually sold the business to a peer and retained a 40% profit share, with Stonewell continuing to fulfill under his old brand.
First-Time Entrepreneur
A 27-year-old former teacher launched “Premier Books” after seeing the model. With no experience, she signed 8 clients in her first two months using Stonewell’s systems, then hired a closer and now earns ~$7k/month with zero delivery workload.
Build an Asset You Can Eventually Sell
A white-label bookkeeping firm isn’t just monthly income. It’s a branded company with recurring contracts, low churn, and standardized operations—exactly the traits professional buyers look for.
Case Study • Sale at 1.7× Annual Revenue
“BalancePro Financial” launched with Stonewell in 2022. After two years they had 18 active clients paying an average of $600/month. A regional tax firm acquired the book at a 1.7× multiple of annual recurring revenue, valuing the company at $220,000. BalancePro’s founder stayed on for a one-year transition while Stonewell continued fulfillment under the new owner’s brand.
Estimate a Realistic Sale Price
Enter your number of clients and average monthly fee. We'll show your potential business value using a 1.5× – 2.5× multiple of annual recurring revenue.
Phase 1: Foundation
Set your brand, domain, pricing, and onboarding structure. We’ll help you launch your website, proposal kit, and client portal under your company name.
Phase 2: First Clients
Use direct outreach, referrals, or events to close your first 3–5 clients. Focus on industries you understand and keep it lean. We'll fulfill from day one.
Phase 3: Monthly Consistency
Develop a predictable marketing rhythm and retain clients long-term. This is where your monthly revenue compounds and your business builds real equity.
Phase 4: Exit-Ready
Once you've documented operations, proven income, and client retention—you’re in a position to exit. Buyers are seeking branded, recurring, fulfilled firms.
Frequently Asked Questions
Ready to Launch Your Own Bookkeeping Brand?
The infrastructure is built. The systems are proven. The support is real. You bring your name and drive — we’ll do the rest behind the curtain. Whether you’re looking for a full-time income or building your way to an exit, this is your moment to step into ownership without starting from scratch.
Apply Now to Become a White Label Partner